BSBSLS501 - Develop A Sales Plan, Market Segmentation, Actions, Sales Targets & Kraft Foods Australia - Workplace Case Study - Sales Assignment Help

Assignment Task -                 

ASSESSMENT TASK 1 –
STUDENT INSTRUCTIONS:  
For this assessment, you will need to write a report in no less than 1500 words based on a workplace or case study provided in the appendix. This report should be written in conjunction with the learner guide provided. 
Prepare for the task by completing the following steps. There is no particular format for the report however, students must  discuss the following in their report:  
1. Executive Summary: It is a summary containing all the main findings and conclusions so that a busy executive can get a flavor of what the report says and decide whether or not s/he needs to read it all. It is not to be confused with the Introduction.  
2. Introduction: This sets the scene for what is to follow.  
3. Discussion and Analysis: In this part, you need to answer the following: 
3.1. What information should be obtained to help inform the sales approach and establish market needs for Kraft Foods Australia. 
3.2. What kind of evidence is required to give you the opportunity to review previous sales performance and successful approaches that have impacted the sales performance at Kraft Foods Australia? 
3.3. Analyse information on market segmentation, actions that could be taken to identify new opportunities,  sources of information to understand customer profile, and customer attributes that could help sales plan at Kraft Foods Australia. 
3.4. What actions may be required to set practical and achievable sales targets for Kraft Foods Australia?

3.5. Discuss factors that may influence the setting of timelines for achieving sales targets for Kraft Foods  Australia. 
3.6. What sales based measures could be used to monitor performance at Kraft Foods Australia? 3.7. Discuss whether the sales plan and organizational objectives are consistent at Kraft Foods Australia? 3.8. Describe the approaches used by Kraft Foods Australia in order to meet its sales objectives. 3.9. What expertise may be required during the sales planning process at Kraft Foods Australia? 3.10. What is the risk when developing a sales plan and what contingency measures can be developed at Kraft  Foods Australia? 
3.11. Discuss the advertising and promotional activities at Kraft Foods Australia. If what is provided is not enough, suggest? 
3.12. What possible intermediaries may be involved in distributing products for Kraft Foods Australia? 3.13. Develop a budget for the sales plan at Kraft Foods Australia? 
3.14. What are the things that need to considered when presenting a sales plan for approval? 
4. Conclusion. 

ASSESSMENT TASK 2 –
STUDENT INSTRUCTIONS: 
The management at Kraft Foods Australia has realized that your report hasn’t included all the necessary information. For this task, students need to make a presentation to include information that was missing by completing the following task. The student also needs to submit a hard copy of the powerpoint presentation. 
2.1. Identify and outline the process required to recruit staff to support the sales plan implementation. 2.2. Outline the selling approach to advise the sales team. 
2.3. Training staff in the necessary selling approach. 
2.4. How can employees gain information on products or services to be sold? 
2.5. How can sales effectiveness be evaluated? 
2.6. Describe expectations in relation to recording data measuring performance versus sales target. 2.7. Adjustments that could be made to a sales plan to ensure required results are obtained. 
During the presentation, you have to: 

•  Explain, evaluate and criticize ideas 
•  Express opinions and respond to the opinions of others in a professional manner 
•  Use interpersonal skills to build rapport to encourage contribution and ideas from others 
•  Use language appropriate for the audience 

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