Assignment Task -
- Obtained and analysed assessment of market needs and strategic planning documents
- Reviewed previous sales performance and successful approaches to identify factors affecting performance
- Analysed information on market needs, new opportunities, customer profiles and requirements as a basis for decision making
- Determined practical and achievable sales targets
- Established realistic time lines for achieving targets
- Determined measures to allow for monitoring of performance
- Ensured objectives of the sales plan and style of the campaign are consistent with organisational strategic objectives and corporate image
- Determined approaches to be used to meet sales objectives
- Identified additional expertise requirements and allocate budgetary resources accordingly
- Identified risks and develop risk controls
- Developed advertising and promotional strategy for product
- Identified appropriate distribution channels for product
- Prepared a budget for the sales plan
- Presented documented sales plan to appropriate personnel for approval
- Identified and acquired staff resources to implement sales plan
- Developed an appropriate selling approach
- Documented the sales plan in an acceptable format
- Trained staff in the selling approach selected
- Developed and assessed staff knowledge of product to be sold
- Monitored implementation of the sales plan
- Recorded data measuring performance versus sales targets
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