BSD126: Marketing Plan - Darrell Lea - Marketing Assignment Help

Assignment Task:

You are to assume the role of marketing manager for the product/brand and your job is to construct a basic marketing plan to grow the brand in Australia.

The task is to research the industry and construct a basic marketing plan for how you would grow your chosen product/brand and reach your stated marketing goal.

Darrell Lea is an iconic Australian chocolate and confectionary company. Darrell Lea was established in Australia in 1917. The brand had their own retail stores and was successful for many years, until 2012 when they fell into administration. The brand is now rebuilding their sales.

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