BSOM083: Owning and Maintaining a Digital Business - Management Assignment Help

Assignment Task:

Task:

The Assessment Task

Owning and maintaining a digital business gives entrepreneurs the freedom to make money from anywhere in the world. The idea is enticing, and more possible than ever before. In this assignment, you are required to develop a digital business Idea using the business model canvas, create a digital artefact in the form of a pre-recorded 10-minutes business pitch appropriate for board level audience. 
List of tasks to consider 
1. Consider the market niche that your new business is applicable to. Initial assessment of the needs of the industry and its consumer.

2. Carry out simple competitive analysis to predict how the digital business will stand up against competitors in the industry.

3. Model the business. Create a simple business plan presenting customer segments, sources of finance, key activities, and key partners. 
 

4. Develop the final product and a marketing strategy including the application of various online platforms.

5. Produce a video reporting pitching your ideas to a board of investors 
N.& To record your video, either use the voiceover narration with PowerPoint or Kaltura Capture. Here is the guide jor submitting audio or video to Kaltura, and also how to submit it into NILE: httas://askus.northampton.ac.ulatearntech/facil180772 

Learning Outcomes On successful completion of this assessment, you will be able to:

• Assess the contribution made by digital technologies towards developing competitive advantage in organisations, and their disruptive potential, in different contexts.

• Critically analyse the opportunities, challenges and legal responsibilities associated with digital technologies and their impact on organisations and society.

• Effectively communicate complex information, selecting and using appropriate digital tools appropriate for specialist and non-specialist audiences. 
Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric on NILE for further details of the criteria against which you will be assessed. 
 

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