Highlights
Learnings Outcomes
LO1: Analyze the impact and influence which the macro environment has on an organization and its business strategies.
LO2: Assess an organization’s internal environment and capabilities.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
LO4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organization.
Scenario:
You are hired as a Corporate Strategy Consultant by Toyota Motor Corporation [Japanese Multinational Automotive Manufacturer] to plan its entry strategy in United Arab Emirates [UAE] to set up a manufacturing plant which would be the first in this region. You have been assigned to prepare a report that includes the environmental analysis and strategic growth management plan based on the use of recognized internal and external analytical tools.
The report should include the following:
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