BSPA200 - Target Market Profiles, Personas & Positioning And Marketing Mix Analysis - Marketing Assignment Help

Assignment Task -

DEMOGRAPHICS 

What is the basic factual  census-type information  on the target market as a  whole?

GEOGRAPHICS 

Where does the target  market live and work?

PSYCHOGRAPHICS 

What are the prevailing  attitudes, values, interests, habits, opinions,and approaches to life that  this target market shares?

BEHAVIOURISTICS 

How does this target  market use and interact  with the product?

You will then be required to make detailed recommendations for areas of the marketing mix you see as opportunities. In all areas your analyses and recommendations need to be clear,  accurate and detailed.

• Product:  

Current Product/Service Definition  

Current Brand Definition  

Including Brand Personality 

New Product/Service Development

• Price:  

Current Pricing Strategy 

Recommendations for future Pricing 

• Place:  

Current Distribution Strategy 

Recommendation(s) for future Distribution 

• Promotion:  

Dominant promotional message 

Current Promotional Strategy: media used 

Recommended Promotional Strategy: media used 

Current CRM Strategy 

Recommended CRM Strategy

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