Highlights
Apply your understanding of international business, market selection and entry modes to a specific organisation British Petroleum . Your report must be written about this organisation. You must seek approval from the Unit Coordinator if you wish to use a different UK company other than the one allocated to you. Please specify your reasons for doing so.
You must evaluate the organisation’s current international strategy and recommend a new market to enter, the optimal entry mode to be used and any other relevant information you deem important.
You will need to utilise both theoretical knowledge and necessary frameworks/tools relevant to the assessment alongside strong consideration of practical issues and potential obstacles. You need to apply your research skills to find information and literature on your selected company and potential markets.
You should also consider and discuss any relevant global trends that may affect international expansion for your chosen business, including but not limited to Brexit, the impact of Covid-19 and changing global trade trends.
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