Highlights
Unit learning outcomes:
1. Demonstrate the following knowledge and understanding :
Demonstrate in-depth knowledge and understanding of strategic information, including financial statements, corporate reports and CSR reports related to the nature and characteristics of strategic issues and problems.
2. Demonstrate the following skills and abilities:
Deploy analytical tools of strategic management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic options in a complex environment.
What am I required to do in this assignment?
1. when possible this unit use live case study. In the case no firm can be found, the tutor will provide a list of firms the students can work from
2. Group preparation. Collect information about both the company and the industry in which the company evolves. Construct strategic tools that will lead to the analysis performed in your individual report. This task is your research and is not graded. However, without the research you will not be able to successfully complete the individual task
3. The Individual Report
What do I need to do to pass?
In order to pass Assessment 1 you will need to:
• Collect relevant data to logically and coherently assess the current strategic positon of a real organisation
• Demonstrate some evidence of selecting and applying relevant strategic frameworks to determine the attractiveness of an industry and distinctiveness of a firm
In order to pass Assessment 2 you will need to:
• Generate and design a coherent strategy based on a logical decision-making process backed up by relevant qualitative and/or quantitative data
• Evaluate and justify the proposed strategy referring to evidence-based analysis and selection of appropriate strategic framework
How do I produce high-quality work that merits a good grade?
1. The analysis:
Use the strategic tools you have designed to develop your analysis. Make sure you focus on the assessment of the attractiveness and distinctiveness. A list of strategic tools will not be accepted
2. The structure:
Flexible. You can describe the theory you intend to use to support your standpoint, and then use practical situations to reinforce your work. There is no fixed order to structure this assignment.
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