Highlights
Learning Outcomes
1. Demonstrate the following knowledge and understanding :
Demonstrate in-depth knowledge and understanding of strategic information, including financial statements, corporate reports and CSR reports related to nature and characteristics of strategic issues and problems.
2. Demonstrate the following skills and abilities:
Deploy analytical tools of strategic management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic options in a complex environment.
What am I required to do in this assignment?
Based on the analysis provided in Assignment 1 (improved if needed based on feedback received), your assignment 2 will be in the form of a consultant’s report. The exact presentation style will be at your discretion but should be a professional, business-like report. It should also use Harvard referencing. For guidance, the report should include
1. Identification of the possible strategies at the corporate and at the business level including a justification of those possible strategies
2. Critical evaluation of the different possible scenarios using strategic models
3. Your recommended route forward: an explanation of the scenario chosen and critical analysis of the implications.
The report should be based on the analysis (internal and external) of the firm performed in Assignment 1. However given the words count, you should focus on presenting and justifying your recommendations. It is not therefore necessary to repeat assignment one but key points should be used to help show why some strategic options are rejected or preferred, You can work in a group to do the analysis but your report must be prepared individually.
What do I need to do to pass?
In order to pass Assessment 1 you will need to:
· Collect relevant data to logically and coherently assess the current strategic position of a real organisation
· Demonstrate some evidence of selecting and applying relevant strategic frameworks to determine the attractiveness of an industry and the distinctiveness of a firm
In order to pass Assessment 2 you will need to:
· Generate and design a coherent strategy based on a logical decision-making process backed up by relevant qualitative and/or quantitative data
· Evaluate and justify the proposed strategy referring to evidence-based analysis and selection of appropriate strategic framework
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