BU6002: The Theoretical Concepts and Frameworks of Strategic Management  - Assignment Help

Assignment Task:

Task:

Learning Outcomes

2. Apply the theoretical concepts and frameworks of strategic management in the analysis of specific contemporary case studies.
4. Formulate creative approaches to problem solving using well-argued critiques and valid arguments. 
5. Demonstrate critical awareness of the ambiguous reliability of sources.

C: Assessment Task
YOUR TASK: Critically analyse and evaluate the strategy of your chosen publicly-quoted company in a 3-year period within the last 5 years
The assignment is a 3,000-word research project. Students will select a publicly-quoted company in any sector. Exclusions: Students may not select an organisation which they have covered in assignment 1 of this module or any other major piece of work for another module or the dissertation. You should also avoid choosing an organisation that has featured in worked examples within the module (eg McDonalds). If in doubt, consult your lecturer.

Selection of the chosen organisation will follow a period of investigation to ensure there are sufficient source materials to support the necessary desktop research.
In analysing and evaluating the company’s strategy, students should address the following questions:
1. What were the key strategic issues faced by the company in its macro, industry and market environments in the chosen 3-year period?

2. What were the business and corporate strategies of the company in the 3-year period? Was the underlying logic for these strategies sound or misconceived in relation to the external markets and/or internal capabilities? Critically apply appropriate strategic planning tools to provide a critical evaluation of the appropriateness and fit of the strategies selected (better answers will consider alternative strategies rejected, ignored or overlooked)
3. To what extent did the company experience strategic success or strategic failure in the 3-year period? Provide a critical analysis of the company’s performance and strategic outcomes.
4. What is your overall evaluation of the strategic management of the company in the 3-year period? Were the outcomes they achieved due to (good/ bad) strategic choices or to (good/bad) luck?

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