BUB3124: Venture Creation- Chong Weng Kai - Project Assignment Help

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Project Assignment Help

TASK The major project involves the preparation of an evaluation or investigative study of some business activity or project from the vantage point of an established multinational organisation, transnational investor or joint venture participant.  It will be necessary to select a country or market where the business activity takes place and to select a multinational organisation that undertakes the business activity.  Where students know of Malaysian companies with international operations, it might be possible for students to work on such a study with the support and assistance of an interested company if possible. The three most important factors in the successful completion of this project are (i) an early start, (ii) a careful choice of company and country or market, and (iii) productive and harmonious group work.  Students are to use their initiative and become self-reliant and independent investigators.  Evidence of resourcefulness and innovative thinking will be rewarded. Local libraries are usually of limited value when it comes to seeking information that is product-specific for a particular market. As such, students are strongly encouraged to explore internet sources, as you may get better data more quickly from these sources. Library research is also recommended in order to obtain information on foreign markets, industries and companies. Libraries subscribe to a number of overseas market surveys and reporting services as well as international marketing handbooks. Students may also wish to research or visit such information sources as foreign Chambers of Commerce, foreign trade offices, foreign banks, accounting firms and the Malaysian Government Industrial Development Authority etc. Remember, you are developing evaluation or investigative study of an established multinational organisation’s product or service in a foreign market. Avoid long and tedious sections of materials copied from books. Concentrate on project-relevant data and rigorous analysis of project fundamentals. Do not, for example, copy everything a book says about China. Selectively use material that has a direct bearing on your project.  Be disciplined in gathering only critical project-specific information. An important decision for students involves the selection of both the multinational organization and the host country worthy of analysis.  Unless students can settle this issue early in the course they will find it difficult to complete the assignment.  Students should begin early to collect good ideas regarding the most favourable products and business operation in various countries of interest to them. The assignment should typically cover the following elements:

1.Industry business description

2.Company description including: -Types of business: wholesale/retail/manufacturing -legal entity -history, mission, goals and objectives -company principals and ownership structure

3.Product/service factors including: -product/service Analysis -customer profile/demand analysis -competitive analysis and situation

4.Environmental factors including: -the country business climate -SWOT analysis -PEST analysis -government constraints/incentives -laws/regulations/administrative practices

5.Business Strategies including: -product/service positioning -pricing strategy -distribution and logistics -promotion and advertising -production and service strategies

6.Financial analysis and performance -cost analysis/cash flow/finance -profit and loss statement -other financial data and statements worthy of analysis

7.Management considerations -human resource factors -Contingency plans -planning and organising -business advisers and consultants 8.Recommendations and conclusion

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