Bueno Foods: Community, Tradition, and Globalization - Management Assignment Help

Assignment Task:

Most U.S. companies experience the effects of global trade increases and loss of revenue to foreign competition. Large manufacturers in the U.S. can mitigate these issues by lowering costs, moving production offshore, and other tactics. However, some businesses cannot transfer costs overseas, including local businesses in the food industry that need certain or all aspects of production to remain local. This allows for sustainable food production, processing, distribution, and consumption all to be integrated in order to boost the economic, environmental and social health of a local community. Furthermore, these businesses become socially responsible citizens and positively influence multiple stakeholders. One such business is Bueno Foods (Bueno) based in Albuquerque, New Mexico. 

HISTORY OF BUENO FOODS 

In 1946, the Baca brothers returned home from World War II and started a small grocery business in Albuquerque, New Mexico. The Ace Food Store was very successful until larger grocery chains like Safeway entered the Albuquerque market. The Baca brothers were unable to compete with these chains, so they decided to differentiate themselves by selling homemade traditional New Mexican dishes prepared by their mother. Although this was successful, they realized it would not save their store from the growing competition. 

The Baca brothers changed their focus from retailing to manufacturing. They formed a partnership specializing in the production of posole, tamales, and corn and flour tortillas. By the 1950s, the focus of the partnership changed once again. Most households had a freezer and frozen vegetables were becoming popular. Bueno Foods was founded in 1951 when the Baca brothers decided to take chile, roast it over an open flame, and freeze it so that people could enjoy green chile year-round. Because they were the first to do this on a commercial scale, they also had to develop the equipment to facilitate this process. 

Today, Bueno Foods specializes in producing New Mexican and Mexican food products that are sold in grocery stores and used in restaurants throughout the United States. Their products include salsas, sauces, tortillas, and frozen green chile. 

Bueno believes that their purpose is to “have a positive influence on people’s lives people's lives through our products and organization.” Their mission is to “lead the food industry with innovative solutions that meet our customers’ needs.” Bueno Foods also has several core values that they strive to incorporate into all aspects of their business. Even their value of profits stems from a desire to contribute to society and to provide security for the Bueno family.

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