BUMA131: Luvuyo Rani Silulo Ulutho Technologies Case Study - Management Assignment Help

Assignment Task:

Case study
Luvuyo Rani - Silulo Ulutho Technologies
The eldest of four boys, LUVUYO RANI (41) was born in the Eastern Cape and educated at KwaKomani High School in Queenstown. After a short career in teaching, he went into business with his brother to create Silulo Ulutho Technologies, a company servicing the burgeoning internet needs of township communities. From humble beginnings, the business has grown exponentially, garnering Luvuyo numerous local and international awards. In 2014, he was named one of the Top 10 Outstanding Young Persons of the World by the prestigious NGO Junior Chamber International, and recently picked up a coveted award for social entrepreneurship from the World Economic Forum. Luvuyo, who lives with his wife Zanele in Cape Town, tells BRONWEN BOWMER his story… ‘Business is exciting,’ says internet whizz Luvuyo, who worked his way out of poverty.
’My father worked as a nurse, but his passion was rugby. He was one of the best, people said. Much to his dismay, I was much more into Latin American dancing. My mother was a domestic worker who also ran a shebeen from our sitting room. I now realise my journey of entrepreneurship began with her. More than anything, I learnt resilience. We came from poverty, but our foundation was strong so we were able to survive. I was a good boy, disciplined and well dressed. As the first-born, I was involved with family affairs and soon realised that I could combat poverty through education. So in 1994 I passed grade 12 very well, with a university exemption.
My father didn’t have much, but gave me R500 for my bus ticket to go and study in Cape Town. I wanted to study political science, but the University of the Western Cape was so busy with protests that I couldn’t get into that department. Instead, I completed a bridging course in commerce, accounting and economics at Cape Tech that led to a BTech in Education. My teachers saw I was smart and offered me assistant jobs that helped pay for my studies. This was incredibly helpful as my father tragically died in an accident around this time. I studied by day and worked at night, including a job at the V&A Waterfront providing information. I had to wear this long shirt, shorts and takkies [sports shoes], and girls used to come up and laugh at me!

Question 1  
Read the case study on Luvuyo Rani and his business Silulo Ulutho Technologies and answer the questions that follow.
Q.1.1 Explain through the use of examples from the case study, the five entrepreneurial characteristicsthat Luvuyo Rani possessed that helped him make a success of his business.
 
Q.1.2 Identify and explain the economic system in within which Silulo Ulutho Technologies operates.
 
Q.1.3 Silulo Ulutho Technologies operates their business as a partnership which they then Franchise out. Considering the various business formats available conduct
an analysis on Partnerships and Private Companies and advice Luvuyo and his partners which is the better option.
 
Q.1.4 There are many challenges facing young entrepreneurs wanting to start their own businesses in South Africa.
Q.1.4.1 Identify three challenges that Luvuyo Rani had to overcome in his entrepreneurship journey.
 
Q.1.4.2 Discuss how he overcame these challenges to make a success of his business.
 
Q.1.4.3 Explain the role of entrepreneurship and small businesses in the economy as a whole.
 
Q.1.5 The umbrella concept of Corporate Social Responsibility recognises three points.
Describe the three points and give practical examples of what Silulo Ulutho Technologies could do to make sure that they comply with all three points.
 
Q.1.6 Discuss reasons why it is so important for Silulo Ulutho Technologies to engage with theirstakeholders.

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