Highlights
Case Study
Refer to your subject guide [pp. 5, 18] for marks allocation and general report requirements.
This assessment requires you to collect your own data and analyse it alongside the provided data on the Moodle and write a business report of your findings to provide business advice. The task instructions are outlined on pages 3-6.
This task consists of analysing the data you collected and were provided to provide marketing advice to your company. This report is a 2000-word case study which is supported by calculations. Your report must contain your analysis, the method/how you are analysing the data, and a discussion on the meaning/significance of your analysis with business advice. This report should be viewed as a way to guide/inform a business.
Relevant data and/or results may be included in your report using small data tables as an acceptable method of presentation. For graphical data/analysis, you should provide raw data in a table alongside the graph or in an appendix. Where relevant, show all workings for calculations. Your working may be in an appendix.
Task instructions
This assessment contains two parts.
Part 1
You company in interested in purchasing a CNC textile cutting machine to increase the volume of clothing that can be manufactured, and to reduce the workload on the staff by automating the process. Your company requires you to find a recommendation for a loan to purchase the equipment and to determine the best method of depreciation of the asset for your business (see data on pg. 4).
Part 2
You have been tasked with advertising the new line of clothing/sports accessories. You have been instructed to consider two methods of marketing. 1st by running a standard 30 second advertisement on televised sporting events, and 2nd by sponsoring an athlete in a televised sporting event, specifically you want to supply clothing to a promising athlete for exposure.
You are interested in 3 factors before you decide on what to advertise/who to sponsor.
1. Are athletes improving over time? If so, you can market clothing/accessory technology as part of this reason and sell your apparel as the next breakthrough technology.
This will be done by collecting Olympic data from a recent and historic Olympic event and determining to an appropriate confidence level whether one group was “better” than the other on average. (This data is not provided)
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