BUMGT 2621: Business Communication: Report

Internal Code: MAS2207

Business Communication Report

You have been appointed as a consultant to report directly to Mr R Coit, Proprietor of Coit's Outback Adventures. The company conducts a number of different activities, including tours of the outback. The company's main clients are international tourists, particularly Chinese. Coit's Outback Adventures operates from Melbourne, Australia. It has an administration department, which answers queries from potential clients and prepares advertising material as well as doing the normal administrative tasks, and a team of tour guides. Coit has identified a number of communication areas he believes need attention. These include: Preparing effective marketing literature Developing good interpersonal skills (such as effective listening, appropriate non-verbal communication, providing effective feedback) Intercultural communication, particularly in relation to Chinese people Delivering effective oral presentations Conflict management Developing an effective organisational "culture" Effective team communication In order to improve communication skills within the organisation, Coit has asked you to advise him on the implementation of a training program for employees. As the first step, you are to identify TWO areas of communication from those listed above that you think are especially important and will commence the process. You will need to justify your choice of areas, outline the content to be delivered and provide practical advice for its implementation. To be credible, it is important that your advice is based on factual information, expert opinion or research based concepts and knowledge relevant to business communication. This task is to be presented in the form of a short business report, with an introduction, information/analysis, conclusion and recommendations. Your report must contain to a minimum of FIVE reference sources. Two of these must be academic journal references sourced from the University's library resources (www.federation.edu.au/library). Other appropriate references would include your textbook (Eunson) and other Business Communication textbooks. If you use google or another search engine to find information, you should consider the issue of reliability.