BUMGT 2621: Business Communications - Portfolio Assignment Help

Assignment Task:

You will be required to keep a folio of di?erent styles and forms of Business Communications (approximately 10 in number). This folio may be electronic (written or oral or visual) or hard copy. This task will require you to observe, listen, analyse and critique the many modes of communication that exist in the world of business. You will explore major areas of verbal communication, non-verbal communication, listening e?ectively, managing business relationships, resolving con?ict, negotiating successfully, personal interactions, written communication for business, intercultural communication and social media. The folio will include examples of each of the forms of communication explored in class and a paragraph (250 words) critiquing each form of communication. (This information is taken directly from the course description).

Additional information:

• The folio must be submitted.  It is not a report or essay and therefore does not require an Executive Summary, Introduction or Conclusion
• After the cover sheet, students need to provide their own examples of styles and forms of business communication as folio pieces.  Examples include:

• a YouTube clip of an interview,
• a cover letter for a job application,
• a business email,
• an unsolicited letter,
• a suitable piece of business communication from social media, or
• a form of communication from an organisation’s web site.

• Students should provide accessible links (where relevant), or word of pdf documents of their folio piece/s
• For each folio piece, students need to critique (250 words per folio piece x 10 pieces, total word count 2500) using relevant business communication theories, concepts and models from the course content.  For example, “this YouTube clip demonstrates non-verbal body language which is described as …..  Then provide analysis and commentary on specifics of the content of the folio piece, including why they chose that form or style of business communication.  For example, this YouTube clip demonstrates effective non-verbal behaviour because ……  Alternatively, this YouTube clip demonstrates in-effective non-verbal behaviour because ….. using relevant theories, concepts and models
• The topic students choose will vary depending on the folio piece. Some students will identify the theory e.g. effective listening and then source a suitable folio piece.  Others may prefer to source the folio piece and that will inform the relevant topic
• The folio pieces must be forms of business communication
• In-text citation and referencing are required using APA style
• To maximise marks, a diverse range of folio pieces is recommended

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