BUMGT6927: Creativity and Innovation - Identify Emerging Opportunities and Challenge Conventional Wisdom - Management Assessment Answer

Internal Code: 1AFIIA

Management Assessment Answer

School: Federation University - Business School Course Title: Creativity and Innovation Course Code: BUMGT6927 University: MIT Sydney Learning Outcomes: This course develops creative problem-solving skills to identify emerging opportunities and challenge conventional wisdom. The interactive tutorial format allows students to explore ways to be creative and overcome blocks in this process. The creative solutions that come from such interactive learning experiences are then examined for their ability to be successfully exploited as innovations, in the competitive market or as value-added elements to non-market activities in the public sector or non-profit organisations. This is a course designed first and foremost to make you start thinking differently about your life in organizations. It is intended to make you think differently about yourself, those you work with, and the organizational environment in order to facilitate increased creativity and innovation. The course is built around two primary themes: enhancing individual creativity and managing people and organizations for creativity and innovation. You will undertake assigned readings, take part in exercises, complete an organizational analysis and report on eminent creatives. Knowledge This course is designed to enable students to: K1 Relate the impact of perception on thinking, concept development and innovative action K2 Identify a range of creative thinking tools and debate the application of these to the innovation and entrepreneurial process. K3 Determine appropriate creativity and innovation strategies in a business setting K4 Assess the principles underpinning the impact of perception on thinking, concept development and innovative action K5 Appraise barriers to creativity in individuals and organizations Skills S1 Develop and apply creative and innovative thinking styles and methods. S2 Consolidate and synthesise creativity problem solving techniques to add creative value in order to solve a problem S3 Determine strategies to cope with blocks to creative problem solving S4 Observe and analyse the creative processes and then prepare a defence to cope with blocks to creative problem solving S5 Defend the processes and methods of creative problem solving: observation, definition, representation, ideation, evaluation and decision making S6 Employ an ethical framework when managing the creativity process. Application of knowledge and skills A1 Apply initiative and judgment in developing creative process suitable for the work environment while practicing and valuing teams, communication, and diversity A2 Identify, plan and evaluate a diverse range of decisions, across multiple industries, using appropriate creative problem solving techniques A3 Develop specific skills in creative and innovative thinking techniques and focus on practical application of these skills, both in the classroom when applied to learning activities and during individual and team assignments. Topics and sub-topics may include: 1. Making a case for creativity and innovation a. Alternative viewpoints on creativity, representing management, cognitive, scientific thought and psychodynamic perspectives b. The process of innovation. Strategic innovation and change 2. Critical & Creative Thinking as a skill for Creative Problem Solving a. Divergent-convergent thinking b. Tools and techniques for Deliberate Creative Thinking 3. Defining the Challenge – Imagineering and Focus 4. Exploration - Radiant and Parallel Thinking 5. Thought organisation and deliberate creative thinking a. Rationality and the power of the metaphor b. Creative processes; problem solving, brainstorming, Mind Mapping, intuition, judgement and imaging 6. Creative Idea Generation 7. Designing Outcomes – From creativity to innovation 8. Creative Interventions – Removing blocks to creativity 9. Innovation in Organizations 10. Developing a personal vision for success 11. Application individually and in teams. Values: This course will help students to develop values and attributes that will enable them to:

•  Appreciate the complexity of human behaviour
•  Value unconventional approaches
•  Develop a broad view of creative processes and the mechanisms for unlocking creativity
•  Differentiate between product, service and functional creativity

Assessment Task 1: 1) Assessment Details Each student is to submit a written assignment, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research. To help you focus this, aim to identify examples of people and/or organisations whose success was/is based on creative thinking and innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation – Leadership, Focus, Creativity, Invention, and Entrepreneurship. Try to find people and organisations that are ‘less well known’ than the usual examples, such as Apple, Google, Uber, etc. The aim is to learn how to ‘spot’ innovation in action all around you, so focus in your own industry, field, country, or area of interest to find your examples. The assignment report should be a document of about 2500 words plus an Executive Summary, Mind Map, and Attachments as needed. Please also include a short personal reflection on what you learnt by doing this assignment, and how you might apply the insights gained. Assessment Task 2: TEAM BASED CREATIVITY AND INNOVATION Research and critical analysis, then synthesizing information into group report and oral presentation that demonstrates the creative problem solving process, on a real world business problem. 1) Assessment Details; The purpose of this group learning task is for students to become familiar with an Applied Creativity & Innovation model and develop skills in Deliberate Creative Thinking techniques by applying them to a real life challenge, and have the opportunity to observe and analyse different creative thinking processes. Students will work in groups of four or five. Each group will explore possible situations/ challenges/ opportunities in their own organisations, industry, or area of interest, that could benefit from the application of Applied Creativity & Innovation. Each group will then decide on a focus statement for this project. Over the semester, students will work on this selected project, working through the different stages of the Applied Creativity & Innovation model outlined in this course, applying a variety of Deliberate Creative Thinking techniques.

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