BUMKT5902: Marketing Management - Federation University - Report Writing Assessment Answer

Subject Code: BUMKT5902

Report Writing Assessment Answer

Assignment Task: BUMKT5902 This document contains the details for the individual assignment for BUMKT5902 Marketing Management. Included are aspects such as:

• The assignment overview;
• The assignment instructions;
• How the assignments are to be formatted; and
• How it will be assessed by using an Assessment Criteria Sheet.

You should read this in conjunction with the Course Description, which contains other pertinent information on submission, etc. It is your responsibility to fully acquaint yourself with these requirements. If you are not clear on any aspect, please speak with your lecturer who will be happy to clarify any questions. Overview of the Assignment Marketing, as you will learn this semester, is a very purposeful activity. It’s no accident that you, as a consumer, are exposed to the Marketing communications you see every day across numerous channels. Behind these messages and campaigns, notably those that target the correct consumers and are well-executed, is a huge amount of research. Marketers draw on information from a variety of sources to develop a clear understanding of the value their product or service provides, how to reach their target market, and how changes in the environments will impact their Marketing efforts. This information can be uncovered by conducting a Situation Analysis, which is designed to identify trends within the Microenvironments and Macro-environments to better understand the current business environment, customers and the business’ capabilities. Another approach and the one adopted for this assignment is to instead use a SWOT Analysis to really focus on the key areas a business should be focusing on in moving forward with their new product or service. The purpose of this assignment is for students to write a marketing report and give a presentation using the SWOT Analysis as a point to step off from. Groups will begin by selecting a business, either one they are familiar with, one they work for or, if you are wanting to pursue a more entrepreneurial path, a side business you have launched. The group will then identify a new product that the company is going to launch (it doesn’t have to be ‘new to the world’, but at least new to the company). This product should be congruent with the company’s image and align with its current offerings. Such an assignment is designed to meet a number of objectives:

• Demonstrate your understanding of Marketing theory and its application in practice
• Integrate Marketing theory with research to provide an in-depth discussion of the relevant marketing environments
• Apply what is being learned in this course directly to a real-life example you may be invested in
• Create a deeper understanding of the content from the course as it relates to the assignment

General Formatting Requirements for the Report For those students who are unfamiliar or do not feel confident with academic writing, there are many sources on the Federation University and Library websites. The formatting of assignments should adhere to the following requirements:

• Report format—business (not an essay)
• Follow the headings outlined under the Assignment Instructions section
• Use a report Title page containing all of the relevant information
• The Executive Summary is placed before the Table of Contents and does not contribute to the word count
• The Table of Contents can be inserted using the following steps in Word: click on References, click Table of Contents and automate the process. If you have tables and figures, you may want to consider having a Table of Tables and a Table of Figures shown after the Table of Contents. It’s usually easier to take this approach rather than try and format them manually when the assignment is finished
• Correct page numbering (e.g., the Cover Page is not numbered, the number format for the Executive Summary and the Table of Contents is i, ii, etc. The body of the report starting with the Introduction is numbered 1, 2, 3, etc.)
• Do not write in the first or second person (I, we, our)—write in the third person only
• Proof-read before submission for spelling, grammatical and logic errors
• Fonts should be plain and easy to read (e.g., Tahoma, Arial, Times New Roman)
• Font size is typically between 10 and 12 for the body of the assignment
• Paragraphs are to be fully justified
• Paragraph spacing typically uses one space before and after a paragraph
• Line spacing should be set to single
• Any tables and diagrams used should be labelled (they do not form part of the word count)
• APA referencing style to be used (information on this can be found at the following link: http://federation.edu.au/current-students/learning-and-study/online-help-with/referencing)

Assignment Instructions Students are to use the following format for the marketing report: Title Page Executive Summary Table of Contents

1. Introduction
2. Company Introduction
3. Brief Industry Overview
4. SWOT Analysis
5. Segmentation, Targeting &Positioning

5.1 Segmentation 5.2 Targeting 5.3 Positioning

6. MarketingMix

6.1 Product 6.2 Price 6.3 Place 6.4 Promotion

7. Conclusion

References: Appendices (if applicable) To reiterate, the purpose of this assignment is for you to demonstrate your understanding of marketing theory and its application in practice. This assignment requires you to integrate marketing theory and company activity to demonstrate an understanding of key marketing concepts. After the group has chosen a business, students will briefly introduce their chosen company and briefly explain some key features of the industry it operated within. A SWOT Analysis will then be conducted, which will help to shed some light as to what a suitable new product might be. The remainder of the assignment is designed to explain how the new product is going to be sold. Using marketing theory, academic research and industry research among others, the students will identify how the market will be segmented, and how the product will be both targeted and positioned to the target market. Following this, the product will be explained in the context of the 4 Ps (product, price place, and promotion) also using marketing theory and research to justify the suggestions being made. For an assignment of this size, we would expect to see a minimum of 20 original references used. Assessment Task Two: Presentation  The aim of the presentation component of this assessment is for students to share, in a professionally-styled delivery, their assignments with their peers. The presentation should follow a similar structure to the report, with students focusing on the key information from their assignments, adequately explaining the research behind the assignment and justifying the suggestions being made. Imagine you are part of a Marketing team actually pitching your research and strategies for the new product. All students should have an equal part in developing and delivering the presentation.

This Report Writing Assessment has been solved by our Report Writing experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.