BUMKT5902 - Marketing Communications - Target Market - SWOT Analysis - Situation Analysis - Marketing Assessment Answer

BUMKT5902 - Marketing Communications - Target Market - SWOT Analysis - Situation Analysis - 

Assessment Task:

This document contains the details for the individual assignment for BUMKT5902 Marketing Management. Included are aspects such as:

• The assignment overview;
•  The assignment instructions;
•  How the assignments are to be formatted; and
•  How it will be assessed by using an Assessment Criteria Sheet.

You should read this in conjunction with the Course Description, which contains other pertinent information on submission, etc. It is your responsibility to fully acquaint yourself with these requirements. If you are not clear on any aspect, please speak with your lecturer who will be happy to clarify any questions.

• Demonstrate your understanding of Marketing theory and its application in practice
•  Integrate Marketing theory with research to provide an in-depth discussion of the relevant marketing environments
•  Apply what is being learned in this course directly to a real-life example you may be invested in
•  Create a deeper understanding of the content from the course as it relates to the assignment

Assessment Task Two: Presentation 
The aim of the presentation component of this assessment is for students to share, in a professionally-styled delivery, their assignments with their peers. The presentation should follow a similar structure to the report, with students focusing on the key information from their assignments, adequately explaining the research behind the assignment and justifying the suggestions being made. Imagine you are part of a Marketing team actually pitching your research and strategies for the new product. All students should have an equal part in developing and delivering the presentation.

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