BUS 4998 - 02 - Company’s Overall Strategy - Quarter by Quarter Entries in Your Strategy Journal - Real Estate Simulation - Management Assignment Help

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Assignment Task:
BUS 4998 -02Real Estate Simulation Assignment Help

Part 1, Task 1:

Describe your company’s overall strategy, mission or statement of purpose for the first year.

Part 1, Task 2:

Prepare a full year (quarters 1 through 4) balance sheet and income statement.

Prepare charts for you company only showing quarter-by-quarter:
a.    Profits and revenues
b.    Unit sales and missed sales
c.    Brand Equity Scores, all regions in which you sold houses
d.    R&D Scores, all four categories
e.    Spending on Marketing
f.    Spending on R&D, all four categories
g.    Number of employees

Prepare charts for three of your competitors showing quarter-by-quarter:
a.    Profits and revenues
b.    unit sales and missed sales
c.    Brand Equity Scores, all regions in which you sold houses
d.    R&D Scores, all four categories
e.    Spending on Marketing
f.    Spending on R&D, all four categories
g.    Number of employees

The competitors chosen should be the company with the highest level of cumulative quarter 1 through 4 profits, the lowest level of cumulative quarter 1 through 4 profits, and the company with the average level of cumulative quarter 1 through 4 profits.  If you are the company with the highest, lowest or average level of cumulative quarter 1 through 4 profits, choose the second highest company, second lowest company and the company nearest the average.

Part 1, Task 3:
Prepare a table showing the quarter-by-quarter entries in your Strategy Journal.

Part 1, Task 4:
Discuss if the quarter-by-quarter (1 through 4) Brand Equity and R&D scores, and your spending on Marketing and R&D are consistent with your Strategy Journal entries.
Use that discussion to analyze your year-two performance.  In that analysis, talk about:
a.    What you did well, and why.
b.    What you did not do well, and why.
c.    What you think your competitors did better than you.
d.    What you think your competitors did worse than you.
Discuss what you would do differently if the simulation started over.  In this discussion, you need to address:
a.    Pricing
b.    Inventory management
c.    Marketing spending
d.    R&D spending
e.    Production decisions
f.    HR practices
Part 2, Task 1:

Describe your company’s overall strategy, mission or statement of purpose for the second year.  If it changes from the first year, explain why.


Part 2, Task 2:

Prepare a full year (quarters 5 through 8) balance sheet and income statement.

Prepare charts for you company only showing quarter-by-quarter:
h.    Profits and revenues
i.    Unit sales and missed sales
j.    Brand Equity Scores, all regions in which you sold houses
k.    R&D Scores, all four categories
l.    Spending on Marketing
m.    Spending on R&D, all four categories
n.    Number of employees

Prepare charts for three of your competitors showing quarter-by-quarter:
h.    Profits and revenues
i.    unit sales and missed sales
j.    Brand Equity Scores, all regions in which you sold houses
k.    R&D Scores, all four categories
l.    Spending on Marketing
m.    Spending on R&D, all four categories
n.    Number of employees
The competitors chosen should be the company with the highest level of cumulative quarter 1 through 4 profits, the lowest level of cumulative quarter 1 through 4 profits, and the company with the average level of cumulative quarter 1 through 4 profits.  If you are the company with the highest, lowest or average level of cumulative quarter 1 through 4 profits, choose the second highest company, second lowest company and the company nearest the average.

Part 2, Task 3:
Prepare a table showing the quarter-by-quarter entries in your Strategy Journal.

Part 2, Task 4:
Discuss if the quarter-by-quarter (1 through 4) Brand Equity and R&D scores, and your spending on Marketing and R&D are consistent with your Strategy Journal entries.
Use that discussion to analyze your year-two performance.  In that analysis, talk about:
e.    What you did well, and why.
f.    What you did not do well, and why.
g.    What you think your competitors did better than you.
h.    What you think your competitors did worse than you.

Discuss what you would do differently if the simulation started over.  In this discussion, you need to address:
g.    Pricing
h.    Inventory management
i.    Marketing spending
j.    R&D spending
k.    Production decisions
l.    HR practices
m.    Production decisions
n.    HR practices

 


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