BUS104- Marketing Plan- Marketing Assignment

Internal Code: MAS5276 Marketing Plan Company analysis MBE mailboxes are an emerging logistic company with just about 10 years into the courier and logistic market, although it has made improvements our just a few years as its market. Share cuts across major cities and suburbs in Australia. It has 65% of its branches in Sydney and 35% is spend across Adelaide, Melbourne and Queensland. Objectives:

• Marketing Objectives
• Sales Objectives
• Communication Objectives

Target Market

• Geographic (Base on State)
• Demographic (Base on the ages)
• Psychographic (Base on gender)

SWOT Analysis

• Strengths
• Weakness
• Opportunities
• Threats

Marketing Plan

• Product
• Price
• Place
• Promotion