BUS105 - Introduction to Business Analytics - Report Writing - Management Assignment Help

Assignment Task

Assessment Description In week 4 we learnt how companies all across the globe are reshaping their industries and business models by implementing big data and data-analytics strategies. Amazon was only an online bookstore that became the world’s largest diversified conglomerate and online retailer. Amazon is considered one of the most successful pioneers in pursuing a data-driven strategy by implementing data science and data analytics systems.

Write a report by answering the following questions. In order to write the report you should conduct your own research and use the resources provided below:

Introduction to Amazon Machine Learning – Predictive Analytics on AWS

 Big Data on Amazon Web Services

 How Amazon’s Algorithm Gets You to Spend Money

PART 1: Do some research and:

a. identify and describe Amazon’s business segments (e.g industry, growth high/low, competitors, barriers to entry, etc.)

b. identify Amazon competitive strategy and at least one of its competitive advantage.

c. describe the main purpose of implementing big data analytics within any organisation.

PART 2: Do some research and:

d. define what a data-driven company is and three main characteristics of such organisations.

e. describe the difference between business intelligence and data analytics.

f. identify, describe and provide one practical example (for each of them) of three relevant business outcomes that a business might want to achieve by implementing big data analytic

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