BUS106: Marketing Principles- Gatorade Energy Drinks- Report Writing Assignment

Internal Code: MAS1514

Report Writing Assignment:

Task:Based on your research and analysis 1. There are five main bases for segmentation: Geographic, Demographic, Psychographic, Benefit and Usage-rate Segmentation. Using your selected brand of a product/service, provide the detailed analysis of the each segmentation variable. Scholarly sources must support your answer. 2. Now consider targeting strategy. Based on your research, which targeting strategy do you think selected brand of a product/service uses? Provide reasons for your answer. 3. In your opinion, which positioning bases does this brand of a product/service tries to convey to its customers. Provide reasons for your answer.