BUS1BAN - An insight into student demand for smartphones - La Trobe University - Business Analytics

Internal Code: TV625

Business Analytics Assignment:

According to the Oxford Advanced Learner’s dictionary, a smartphone is a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, Internet access, and an operating system capable of running downloaded apps. There is a wide variety of smartphone suppliers in the market who try to compete  with each other. The purpose of this project is to get some basic insight into the student demand for smartphones at La Trobe University. This type of project requires researchers to (1) design a survey questionnaire, (2) select a sample of the population to survey, (3) conduct the interviews, (4) analyze the data collected, and (5) prepare a written report. For convenience, the subject coordinator designed a survey questionnaire (attached to this assignment) which will be completed by all the students. Moreover, since it is impossible to interview every student visiting the university, the subject coordinator proposes that only BUS1BAN students should be surveyed. And, to make life easier for all, all students are requested to respond to the anonymous survey online on the subject LMS page. The data collected is be provided to students for analysis. Questions: 1. Introduction: Provide a brief introduction to what this assignment is about and how your sample was selected? 2. Data Analysis : This section must answer the following specific questions. Section A: Basic Analysis.  1. What proportion of the students in your sample are male and what proportion are female? 2. What is the average monthly bill of students by gender in your sample? 3. What is the average monthly earning of students by gender in your sample? Is there any relationship between earning and money spent on mobile usage? 4. Summarize the market share of each mobile phone brand by gender. Section B: Intermediate Market Analysis.  5. Is there a relationship between the earning of students and choice of mobile phone? Do high income earners use different phones than low and middle income earners? 6. iPhone and Samsung are two important players in the smartphone market who compete against each other. Samsung’s phones are generally sold cheaper than Apple’s smartphones. Summarize the relationship between potential market share and proposed discount offered by Samsung on its latest Galaxy vis-à- vis the latest iPhone. Does Samsung’s share, relative to Apple, increase or decrease with the discount offered by Samsung? 7. Compare the discount and market-share relationship in question 6 above across gender? Section C: Advanced Scenarios. 8. Suppose, you randomly selected a student from the 2017 BUS1BAN class. a. How likely is it that the student will be a female and how likely is it that the student will be a male. Provide 95% interval estimates and interpret your results. b. How likely is it that the student will be using a smartphone? Provide 99% interval estimates and interpret your results. 9. What is the average monthly earning of male and female students at La Trobe? Provide 95% interval estimate and interpret your answer. 10. A US market survey shows that the market share of iPhone is more than 40% of the US market. Is this true for La Trobe students as well? Use your sample data to test this claim at 1%, 5% and 10% levels of significance and interpret your answers? 3. Summary and discussion : Provide a short summary of the MAIN RESULTS from your analysis of the data (responses to sections A, B and C). • Critically evaluate the sampling method used in this assignment. Can the result of your sample be generalized to all La Trobe Students? Suggest ways in which the problem(s) issues you have raised can be addressed to make the survey results representative of the ALL La Trobe students.