BUS1BAN: Research Project- Business Analytics- Research Report Writing Assignment

Internal Code: TV625

Research Report Writing Assignment:

Task: You are enrolled in BUS1BAN. The subject focuses on two graduate capabilities: information literacy and inquiry/research. This assignment focuses on assessing the quality of your learning and its application in real world business research at an introductory level. The assignment requires you to apply the analytical techniques taught in this subject to data collected through a survey. The online weekly videos, face-to- face workshops and weekly online quizzes will provide you with the opportunity to learn the analytical techniques needed to successfully complete this assignment. The in-semester assessments in BUS1BAN are designed to promote your understanding of the material covered in this subject and will prepare you for the final exam. Project Title: An insight into student demand for smartphones at La Trobe University. According to the Oxford Advanced Learner’s dictionary, a smartphone is a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, Internet access, and an operating system capable of running downloaded apps. There is a wide variety of smartphone suppliers in the market who try to compete with each other. The purpose of this project is to get some basic insight into the student demand for smartphones at La Trobe University. This type of project requires researchers to (1) design a survey questionnaire, (2) select a sample of the population to survey, (3) conduct the interviews, (4) analyze the data collected, and (5) prepare a written report. For convenience, the subject coordinator designed a survey questionnaire (attached to this assignment) which will be completed by all the students. Moreover, since it is impossible to interview every student visiting the university, the subject coordinator proposes that only BUS1BAN students should be surveyed. And, to make life easier for all, all students are requested to respond to the anonymous survey online on the subject LMS page. The data collected is be provided to students for analysis.