BUS2011F: Introduction to Marketing - Application of Relevant Theory - Business Assignment Help

Assignment Task:

LINKING BRANDS TO OUR LIVES 

As consumers, we all have our own likes and dislikes when it comes to the products and services we consume. Likewise, we also tend to have preferences for certain brands. We form connections with brands for many reasons; because we’ve used the brand since childhood, because we like the brand and have formed a connection with it, or perhaps because someone else influenced us to like a brand. Regardless, we all have our own motivations for liking/disliking brands, and two consumers can thus have completely different reasons for liking the same brand. 

You are required to do the following: 

1. Pick a brand that you consider a favourite OR that you use very often. 
2. Write an essay on why you consider the brand to be one of your favourites. The essay needs to have two sections: 

• SECTION A – Critically analyse how the chosen brand has gained success. You will need to use the theory of micro and macro environments to discuss how they’ve managed to leverage opportunities and avoid threats in the marketplace. 
• SECTION B – Critically analyse why you’ve come use/favour the brand. You will need to use the theory on Consumer Behaviour and the Consumer Decision Making Process to discuss why you like and use the brand. 

3. Submit the assignment by 16th March at 14h00, both electronically on VULA and physically in the course box on the 2nd Floor of Leslie Commerce. 

Technical Care 
• The page limit for this assignment is 8 pages (not including the cover page, list of references and appendices). 
• Font size: 12, line spacing: 1.15, justified paragraphs and normal margins. 
• This assignment will also be testing your ability to do suitable market research, and will thus require at least TEN academic references (i.e. references from textbooks, academic journals, conference proceedings, etc.) in addition to any other sources of reference. 
• Physical assignments need to be printed and bound. 

Essay 
• Well written, traditional essay format. 
• The academic standard of writing suitable for NQF8. 
• Handling of the topic, critical analysis 
• Discussion and application of relevant theory 
• See essay guidelines below for more detail. 

Research and referencing 
• Evidence of sufficient research into the chosen brand, their successes/failures and links to self.
• UCT Harvard style referencing is used appropriately throughout the document.

Technical care
• Follows the technical care guidelines outlined in the assignment brief.

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