BUS211 - Strategic Management Assessment Case Study - Management Assignment Help

Assignment Task

External environment analysis

• Key drivers - What are the concerning factors in the macro-environment? Explain how you identified and deduced these from your PESTEL analysis. What is the potential for industry growth in this macro-environment? Refer to your analysis in Appendix 1
• Industry dynamics - explain -> where is the firm in its lifecycle and where in the industry lifecycle, competitive forces, any other industry issues? What does this tell us about the industry for the firm i.e. How attractive is the industry to do business in for the firm? Refer to your analysis in Appendix 2.
• Competitive environment - discuss -> who are the strategic customers, competitors, critical success factors? Explain how you found these. Refer to your analysis in Appendix 3.
• Opportunities and threats - what are the 2 or 3 most significant for the firm? Provide an explanatory summary of the EFAS – informed from the preceding analysis of the three dimensions of the external environment. What does it tell us about the external environment for the firm, i.e. where it is now in terms of the external environment it finds itself in? Refer to your analysis in Appendix 4.

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