BUS2DAC: Data Analytics Concepts Create a Data-Driven Solution to a Business Problem - Management Assignment Help

Assignment Task:

Task:

Overview

Throughout this subject, you have gained an understanding of business databases and useful skills to analyse and visualise data. This assignment will provide you with an opportunity to demonstrate how data analytics helps businesses to gain actionable insights and create data-driven solutions to a business problem through the business database in AmericanMarket.xlsx. It is also a chance to show how you make your analytics process neat and repeatable by providing appropriate documentation showing your analytics process.

Specific Requirements

1. (20 marks) Answer the following questions: a. What is an actionable insight? What are the key attributes to make an insight actionable? Give examples to contrast an actionable versus unactionable insight. (maximum of 300 words) b. What are the three categories of insight-based value creation models? For each type, give a successful example from a well-known company showing how it uses data to drive their business. (maximum of 300 words)

2. (60 marks) The manager of the AmericanMarket wants to get insights about the company performance and how to make an improvement. The key KPI of the company are based on sales and profit. You are required to analyse the provided data for this requirement, visualise the result in a dashboard, and give recommendations based on insights/findings uncovered from your analysis. Specifically, you will:

• Formulate the analytics tasks/questions. Your report should have a clear analytics task/question for each visualisation you have in your dashboard.

• Analyse and visualise the results to answer the formulated questions. Create a dashboard to combine the created visualisations to tell a story about the key patterns/insights that your analysis has discovered. You should choose appropriate visualisation type to convey your messages (bar chart, line chart, or pie chart, etc.). Hint: You can create 4 charts and combine in a dashboard.

• Interpret the results in your visualisations to have insights of the company performance.

• Recommend appropriate actions based on your insights to improve the company performance.

• Write a short documentation of the data analytics process to make it repeatable.

Submission Guidelines You have to submit: - A WORD file, including two sections, the report to the manager and the documentation;

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