BUS302: Market analysis - Industry analysis - Competition - Primary Target Market - Management Assessment Answer

Subject Code: BUS302 Internal Code: 1AGJFD

Management Assessment Answer

Task Details: Students must formulate an entrepreneurial business proposal and pitch it. The plan MUST NOT be about a Restaurant, Café / Coffee Shop or Food related business. An Entrepreneurial Venture - groups are to develop an entrepreneurial product or service that could be commercialised. The group is to assume it is seeking funding of $100,000.00 to add to the existing funds of $100,000.00 (which you saved or were loaned) and include a financial plan for the use of these funds for the first financial year. The product, service or process should be original and producible (i.e. no science fiction). The primary target market should be local, although secondary markets may be reached via the internet. Pricing, distribution and promotion strategies should reflect this. To assist groups in managing their progress, pairs of students should be finalised by week 4 and advise the tutor of their chosen product or service and primary market for approval. The proposal should be communicated in a  2500 word report, containing all relevant detail and supporting evidence (in attachments), and presentations as if to a potential financier. Presentation: Report: Students should present this idea/venture in a 2500 +/- 10% word report containing; 1) A Title Page (consider the design – it needs to look attractive and professional) 2) Executive Summary 3) Table of Contents 4) Background (to the idea) 5) Mission 6) Product (Service) offering 7) Market analysis a) Industry analysis b) Competition 8) Primary Target market 9) Marketing

1. a) Product (probably similar to section 3 above – additional detail where necessary)
2. b) Pricing c) Distribution d) Promotion

10) Financial plan 11) Critical risks 12) Reference list identifying all sources used – these should also be found in the body of the report where used and referenced using Harvard - Anglia style referencing. 13) Attachments as required. Remember, images of the product, brand and promotions will add value to the report. Research: Students need to support their analysis with reference from the text and a minimum of eight (8) suitable, reliable, current and academically acceptable sources – check with your tutor if unsure of the validity of sources. Those seeking Credit or above grades should support their analysis with an increased number of reference sources. As a guide 12 for credit and 15 for Distinction. This implies evidence of research is found within your work not merely the cutting and pasting of references to pad out the submission. Sources such as Wiki…, scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used – reliance on such sources will result in a Fail grade. Presentation: Report format – 2300 - 2500 word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list). Responses should have a title page attached reflecting the content and the author, executive summary (not compulsory), table of contents, introduction, suitable headings and sub-headings to cover the relevant content and elements of analysis, conclusion, recommendations, reference list/bibliography, appendices.

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