BUS304 : Group Report Guide - Consumer Behaviour - Management Assignment Help

Assignment Task:

Task:

TASK DETAILS

Chose one of the following companies to analyse its marketing activities and consumer buying decisions:

Optus

Virgin Australia

BIG W

ANZ

Woolworths

TASK DETAILS (CONT.)

Must answer the following questions:

Discuss how consumer influences drive the marketing strategies of the chosen company.

Analyse how internal factors such as those relating to learning and memory, perception, motivation, emotions, and personality influence consumer buying decisions of the chosen company.

Analyse how external factors such as those relating to marketing activities, culture, demographics, social status and reference groups influence consumer buying decisions of the chosen company.

Discuss how the consumers of the chosen company apply the decision-making process when making purchases.

Discuss the importance of digital marketing in today’s environment and the influence of digital marketing practices on consumer buying behaviours of the chosen company.

It is very important to note that research is a key criterion that will influence the mark you earn. Research is considered appropriate when students develop the report by using peer-reviewed journal articles.

While using a minimum of sixteen (16) journal articles is expected, students will only achieve a top mark in their research component when they use between twenty (20) and twenty-eight (28) research sources.

More detailed information including marking rubric - refer to Subject Outline.

TASK DETAILS (CONT.)

Cover Page

Executive Summary

Table of Contents

Introduction

Sections and Sub Sections Covering Question 1 (With Suitable Headings)

Sections and Sub Sections Covering Question 2 (With Suitable Headings)

Sections and Sub Sections Covering Question 3 (With Suitable Headings)

Sections and Sub Sections Covering Question 4 (With Suitable Headings)

Sections and Sub Sections Covering Question 5 (With Suitable Headings)

Conclusion

List of references

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