BUS335 - B2B Relationship Marketing Assessment

Assignment Task

Part 1 - You select 1 model, and you discuss it on each part - e.g., ARA Model – discuss the importance in B2B markets and the chosen companies, who are they main actors and main sources and main relationships. Using academic journals.

Area of debate – what are business networks, how does the company use it to expand with business partners and suppliers, and then draw the business network and show it how it looks.

Part 2 – Review b2b customers and buying behaviour, select 1 module and deeply discuss it DO NOT pick more than one. Which factors can affect buying behaviour? Internal, external currently or in future. 1 internal 1 external choose. Then discuss it, based on these factors, what does the business need to change. Do they need to find a new supplier? Select a new strategy? OR based on these factors maybe the company does not need to change anything, they just need to keep going or request any modifying rebuys etc. Repeat buys?

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