BUS338 - Global Strategic Management Team Assignment

Assignment Task

1. External environment analysis

This part should detail the external environment relevant to the company your team has chosen. Given the future focus of this unit, you need to understand not just current opportunities and threats but where opportunities and threats will arise in the future. Any images or graphs relied on should be paraphrased and sourced – no images are to be used in the analysis.

2. Business-level strategy analysis

• Establish the relative importance (%) of different activities in the total cost of the product.

• Identify cost drivers: economies of scale, economies of learning, process, sales, the scale of plants, size of, etc. 

• Select the top three activities with the highest importance (%) o Define opportunities for reducing costs for these top 3.

If it is Differentiation leadership:

• Define the positioning of your company

• Compare the positioning of your company with two of the closest competitors

• Conclude the effectiveness of the differentiation strategy implementation

If it is integrated leadership (blue ocean):

• Define and describe a Blue Ocean for your company.

• Describe the Red Ocean in its industry.

• Discuss whether the company is, in actuality, in a red ocean or blue ocean, justifying your position

3. Ansoff Matrix

In workshop 6- Business level strategies II, there is an ANSOFF Matrix Excel spreadsheet. Students need to download and follow the steps below and save and attach the spreadsheet when submitting the team project. Do not put spreadsheet into the write up but keep it as a separate document for the marker to refer to.

• Identify at least three threats (events) for each strategy

• Estimate the probability (as a per cent) of the event occurring, either low, medium or high.

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