BUS5003: Information Systems and Data Analysis - Management Assignment Help

Assignment Task

Assessment Details:

In this assignment, a business sponsor enterprise will introduce their organisation to the students. Following discussions, students will individually prepare a project brief to be presented to the client. You need to provide a well-written document (called client brief) to convey what the business problem is, describe the overall brand persona, and define the result they expect.

Specific Instructions:

You need to include all the below requirements in your client brief:

• Describe a business: (No more than 150 words) o what does the company do?

o Identify their core operations

o How long have they been in business?

o What is their mission, vision and Include the most critical business goals and values?

• Describe a project: (No more than 150 words) write a detailed section about what needs to be done, when, and by whom. This section will talk about business challenges and how the project you need the agency to complete will resolve those challenges.
• Market background: (No more than 200 words)

o Describe the market business is in, the current prevailing conditions, and what they need to do in the market. include any market research data to support the project, or look to enter new markets

o Describe Who is the target audience/s (customers/users) within the market you have just described? If you can, detail any demographic statistics that may be useful in identifying them more precisely. For example, what is the age, sex, income, occupation, and location of your target audience

o Map Out Competitors: Include What is the competition in the selected market, and what does it look like

• Measurement and outcomes: (No more than 100 words)

o You complete this section to communicate what you feel the deliverables above will do for the business. This should correspond with what you need the project to do for the company or organisation outlined above. How effective do you need the project to be? Use numbers or more specific targets or goals if you can.

• Include any Constraints: (No more than 100 words)

o For example: Will the selected business be asked to work alongside other designers or developers? Do they have an existing design or brand guidelines? Are there other constraints such as time, location, or accessto key individuals or audiences? Are there any particular technical requirements?

• Include Budget: (No more than 100 words)

o You may not know what the budget is. You can include an estimate for the selected project based on publicly available information.

• Timeframe: (No more than 100 words)

o What isthe timeframe for the project? you can list of dates for every deliverable that needs to hit

• Distribution process: (No more than 100 words)

o Specify how the business will reach its audience once deliverables are ready.

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