BUS501: Business Analytics and Statistics- Nike Case Study- Research Report Writing Assignment

Internal Code: 1HDAJ

Research Report Writing Assignment:

Task: This assignment is based on fictional data - do not contact the company listed below. You are creating a business report for the CEO of NIKE (see: https://www.nike.com/au/en_gb/). It must be professional in presentation and contain insightful content for them to make business decisions. Both data sets are from a large global corporation. The business is divided into a number of areasincludingMen’s, Women’s, Boys, Girls, and Customisation. The product range includes shoes, clothing, accessories and equipment. The customisation section allows customers to customise depending on use, such as lifestyle, running, gym & training, football, basketball and skateboarding. There are also options to customise the children’s line (see the website for more information). You have been given two data sets and the data is inclusive of a whole year of trading.

1. The first dataset labelled “NIKE customer attributes” lists the results of an online survey given to customers.
   1. The variables include:
      1. “User_Group” which shows how often individuals used the website, where “light user” is defined as less than once a fortnight/month, “Medium user” is once a fortnight, “Heavy user” is more than once a week.
      2. “Gender” – male or female

• The dataset also lists the customer attitudes which is five variables consisting of:“awareness”, “satisfaction”, “preference”, “purchase intentions” and “loyalty” to NIKE, these items were measured on a 7-point Likert scale. See values column for exact wording.

2. The second dataset lists the website sales.
   1. The variables include:
   2. Day and month
   3. Whether the total purchases were paid with Payment Gateway or Credit card
   4. The product category, Costs of Goods (COGS margins), and profit total.

The main challenges in the business are profit, Cost of Goods (COGSmargins) and increasing sales Task instructions: Using what you have learned in the lectures and the tutorials answer the main research questions below. Then consider the dataset and answer any other research questions you can identify that are meaningful to the CEO.