BUS5CA: Customer Segmentation on Demographics Data - Social Media Assignment Help

Assignment Task :

Learning Objective:
The learning objective of this last assignment is to further develop your customer analytics skills via performing customer churn analysis tasks.

Case Study:
Customer retention is a critical stage for customer relationship management (CRM), in particular for established businesses after their initial exponential growth. Churn management or attrition management is important as when customers leave, there are negative impacts on revenues. Churn analytics has been widely applied to proactive customer retention where descriptive and predictive analytics are utilised to identify and predict customer propensity to churn.

Alpha Bank is conducting an analysis on their existing customer base with their demographics information and account information recorded. As a business analyst, you are tasked to analyse the data to provide insights of the churn population and develop as well as evaluate predictive models for customer retention purposes.

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