BUS5PB - Principles of Business Analytics - IT Assignment Help

Assignment Task

Task
Compile a review report that:
• describes the purpose, importance and role of business analytics in creating strategic value and competitive advantage.
• defines the analytics ecosystem (descriptive, predictive, prescriptive and exploratory analytics) and illustrates how they are adopted by various industries in their key business functions ranging from strategy, marketing and sales, operations (production), customer services, etc.
• illustrates how the data mining process (CRISP-DM) can be implemented and in particular, challenges in implementing data mining and business analytics in the agile business environment.

Task
PropertyExperts, a recently formed real estate buyer’s advocacy firm is looking to enter the Melbourne property market. The senior management is keen to capitalise on large volumes of historical real estate data to generate insights into various aspects of this booming market. The firm has acquired a relatively large dataset of real estate sales in Melbourne, over 2000 records from 2019. You have been hired as a business analyst to demonstrate the application of descriptive analytics techniques using Excel, in the context of real estate buyer’s advocacy. You will be working on two sanitised subsets of data.
 

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