BUS5PB: Principles of Business Analytics- La Trobe Business School- Self Service Analytics Solution Development- Report Writing Assignment

Internal Code: MAS7697

Report Writing Assignment:

Task: 1. Conduct a critical evaluation of the survey and its expected outcomes. Suggest improvements to address gaps, inadequacies and/or errors. 2. Use any two of the three analytics tools covered in the tutorials, to develop two analytics solutions to deliver insights that decision-making requirements at Trascovery. 3. Recommend actionable insights based on findings uncovered from the analytics solutions. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions. You may consider business strategy models and methods discussed in lectures when formulating your insights. 4. Investigate the role and applicability of the Business Analytics Framework (Holsapple et al, 2014) in justifying the actionable insights and extending or advancing the analytics exercise undertaken for this organisation. i. You may refer/cite relevant external sources that represent an additional layer of contextual information in order to improve above tasks. ii. Given the fictitious nature of this case study, you are free to make reasonable assumptions and justifications.