BUS5PB - Principles of Business Analytics Report Writing - Management Assignment Help

Assignment Task:

Task:

The second assignment aims to enhance your understanding of business analytics and its implementations in industry. This assignment also provides a chance for students to practise descriptive analytics techniques in real-world analytics setting. The assignment comprises of two tasks. The first task is to develop an extensive review report of the landscape of business analytics in industry. In the second task, students are required to apply descriptive analytics on a case study from the real estate market.

Task 1 (10%)

Compile a review report that (approximately 1000 words): • describes the purpose, importance and role of business analytics in creating strategic value and competitive advantage. • defines the analytics ecosystem (descriptive, predictive, prescriptive and exploratory analytics) and illustrates how they are adopted by various industries in their key business functions ranging from strategy, marketing and sales, operations (production), customer services etc.

Task 2 (20%)

DomainExperts, a recently formed real estate buyer’s advocacy firm is looking to enter the Melbourne property market. The senior management is keen to capitalise on large volumes of historical real estate data to generate insights into various aspects of this booming market. The firm has acquired a large dataset of real estate sales in Melbourne, over 2000 records from 2019. You have been hired as a descriptive analyst to demonstrate the application of descriptive analytics techniques using excel, in the context of real estate buyer advocacy. You will be working on two sanitised subsets of data

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