BUS5SMM: Bulla Dairy-Marketing-Report Writing Assignment

Report Writing Assignment:

Question: A study of the marketing environment and strategy of Bulla dairy: 1. Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc 2. Analyse the main products, services, suppliers and customers of the company 3. Describe the following marketing strategies used by the company o pricing o promotion o distribution 4.Compare the marketing mix to its competitors 5.Make recommendations for improvement of marketing mix for product(s) to become more competitive - Include relevant sustainability aspects 6.Appendix: Include a Swot analysis and positioning chart 7.Report writing and referencing