BUS5SMM: Business Marketing Management- Report Writing Assignment

Internal Code: MAS1766

Report Writing Assignment:

Task: 1. Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself for its target market paying special attention to sustainable practices- environment, society, resources use, etc 2. Analyse the current main products, services, suppliers and customers of the company (10%) 3. Describe the following current marketing strategies used by the company A. pricing (10%) B. promotion (10%) C. distribution (10%) 4. Compare the marketing mix to its competitors (10%) 5. Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects A. Your recommendations and conclusions based on your analysis 6. Appendix: Include a SWOT analysis and positioning chart (perceptual map) (10%) 7. *Formatting, professional writing and English expression, referencing (10%)