BUS5SMM: Marketing Environment And Strategy - Marketing and Management

Internal Code: MAS6532

Marketing and Management:

Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc Describe and analyze the following marketing strategies used by the company o Analyse the main Products, services, suppliers, and customers of the company o Pricing o Promotion o Place (distribution)