BUS5SMM: A study of the Marketing Environment and strategy of Bulla Dairy - Marketing Assignment

Marketing Assignment:

Question: 1) Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc 2) Analyse the main products, services, suppliers and customers of the company 3) Describe the following marketing strategies used by the company o pricing (10%) o promotion (10%) o distribution (10%) Compare the marketing mix to its competitors 4) Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects