Highlights
Task:
RESEARCH CLUSTER
Cluster 7: Leadership and Management of Tourism and Hospitality Organisations
RESEARCH OBJECTIVE
“To review and analyse the impact of charismatic leadership style on the performance of an organisation in the hospitality and Tourism industry”
RESEARCH MOTIVATION
? To add to the existing knowledge and literature of charismatic leadership.
? To explore the hospitality and tourism industry
? To further the research initiated by Nebel and Stearns (1977) and Wosford (1989) who were the first to research leadership impact in this industry.
JUSTIFICATION
? Limited research in the Hospitality and Tourism Industry, much less in the Australian culture and setup.
? The empirical researches conducted were based around 2010’s , the scenario has changed since the.
? Researchers have increased focus on ‘Transformational’ leadership, need to fully explore charismatic leadership as well.
LITERARY CONTEXT
? Leadership as a subject has been somewhat neglected within hospitality research and as a result few studies exist which investigate leadership in the specific context of the industry (Mullins, 1992).
? Previous literature assessing the importance of various managerial roles to hospitality managers and assuming that leadership is a role of management.
? Three significant pieces of research undertake this type of analysis; Ley (1980), Arnaldo (1981) and Shortt (1989).
METHODOLOGY
? Research undertaken will be QUALITATIVE in nature and would follow :
? Review of existing literature in the hospitality industry
? Evaluating and analysing the literature by comparing it with present scenario through Questionnaires and Interviews in the relevant industry.
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