BUS8490 - Sustainable Business Plan Assessment

Assignment Task

Business Opportunity Description

• Clearly describe your team’s ‘social enterprise idea’ and its viability in terms of:
• The specific products, services or other offerings you will be selling to generate revenues and profits.
• Your business’ role, e.g. manufacturer, wholesaler, retailer, service, facility, venue, etc.
• What social or environmental issue or need is your business / product / service addressing? And how?
• Briefly specify its overall social/environmental benefits
• How/why is this a viable (attractive and profitable) business opportunity?
• What geographic and customer segments do you plan to sell to in the first few years?
• What are your growth (expansion/diversification) plans after that?

Customer Value Proposition (CVP)

• How will your product/service/offering meet the needs of your target customers?
• List key Features, Attributes, Benefits (FABs) and Unique Selling Points (USPs) of your product/service that meet customer needs/wants.
• Also include its sustainable (social/environmental) FABs and USPs.
• What pricing strategy will you use and why? Provide a rational justification.
• What will be your average unit price (or range) vs. your competitors?

Competitive Advantage

Describe how your company would establish a competitive advantage, i.e. describe its core competencies and attributes that would make your company and/or its product/service offering better than its competitors, and which competitors cannot, or find it difficult to, copy or acquire.

Strategic Business Objective

Briefly define 3-4 main strategic (long-term ~ 3 years) business objectives (goals) for your new venture, incl. 1-2 Sustainability objectives, as follows:

Ensure that each objective is aligned with, and will enable your company to accomplish its Mission, and ultimately realize its Vision.

Consider defining objectives related to:

• Sales/Marketing - e.g. Achieve sales revenues of $xx in FY1, $yy in FY2, and $zz in FY3 of the business plan
• Operations – in terms of facilities, production capacity/quantity, quality…
• Financial – in terms of profit or margin (% or $), ROI, etc. 
• Sustainability – in terms of relevant environmental/social KPIs

Ensure that each objective must contain a numerical target and meet all of the SMART criteria, i.e. each objective should be Specific, Measurable, Achievable, Relevant, Time-Bound.

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