BUSE301-Analysing a Recent Australian Start-up Venture Report - Management Assignment Help

Assignment Task

Task 

Critically analyse the recent Australian startup venture Coconut Bowls 

Detailed Instructions
Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories require from our coursed. The following structure and detail are suggested (only sections 1-5 below contribute to your word count):

1. Startup introduction
• Brief introduction of the Coconut Bowls venture
• What are the major product/service benefits, features and/or experience?
• Who and where are the venture’s targeted customers?
• What customer wants, needs, problems or fears are the venture trying to address?

2. The process of new venture creation
• How were the opportunities recognised, evaluated and exploited in the chosen venture?
• Make clear your understanding & application of design thinking / lean start-up / protype / Minimum Viable Product (MVP) to Coconut Bowls

3. Value proposition
• Critically evaluate the chosen venture's value proposition.
• Give reasoning why you think the value proposition (vp) is sustainable in its present form into the future or will the vp need to evolve going forward.  Explain.  

4. Entrepreneurial marketing and finance

• Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the chosen venture’s development.
• Where and how effective did the chosen venture seek for finance at different stages of the venture’s development? What type of finance that has been used by the venture?

5. Recommendations(with reasoning) for future direction of the venture

6. References

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