Highlights
Introduction
Summarize the key points of your report. Explain the issues / opportunities your report is analysizng, and your recommendations. Place the Introduction immediately after the Table of Contents. This could also be referred to as an Executive Summary. Remember this is your chance to catch the attention of the business executives (i.e. CEO).
Description
A brief overview of the organization, its objectives (if known), its product(s) or service(s), the key customer(s), key individuals in the organization (if known), relevant industry information, current situation, and any assumptions which help clarify the facts. Remember to reference your sources.
2.0 Key Issues
Analysis of Issues
Identify and use topics, tools, concepts, frameworks from the course to analyze the issues / opportunities you identified in the organization.
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