BUSI-1692: Business Plan - Green Foods - Business Assignment Help

Assignment Task:

Business idea
In the competitive era, apart from choosing the best alternatives, customers do consider health benefits when making product purchasing decisions. The organic food market is one of the richest markets capable of generating increased returns to the companies operating in the industry (Chokhani, 2018). Considering the surge in the health consciousness among people, commencing an organic food store will serve better both in terms of generating higher returns as well as providing enhanced value for money. The current business plan is all about commencing an organic food store which will be named as ‘Green Foods’. The firm will be commencing its operations in the Indian market. It is expected that the Indian organic market will grow at a CAGR of over 23% by the end of the year 2023. Apart from this, the favorable government policies and the enhanced support from the economy and community make the Indian organic market attractive and fruitful as well as a preferential market for new entrants.  The report of Business World (2020) claimed that the organic food market in India will reach $262.85 Billion by the end of 2022. This showcases the increased preferences and demand of Indian customers over organic food products which signal a good sign for Startup Company like Green Foods to grow and fortify. The mission of the planned company will be to become one of the largest producers of organic foods that cater to the health needs of people. 
Start-up or family-run
As the name suggests, family-run business are that kind of venture own and operated by the family members. In a family-run business, the majority of the stake or ownership is vested within the hands of family members and the businesses are handed over from old to next generation. According to Patriotta and Siegel (2019) family, run business holds a range of benefits compared to the startups and they are trust and authenticity, reduced expenditure and costs, commitment and unified leadership. Mitra (2019) argued that apart from benefits, the family-run business confronts with number of challenges which may even challenge its survivability in the industry. This includes a lack of training, informal culture, and pressure regarding the hiring of new employees. On the other hand, the startups are companies new to the industry. The main difference between startups and family-run is, the former is a new one to the industry while the later is owned, operated by family members and the business is transferred from the previous generation to the new generation. The planned firm will be a startup company that will be commencing its operations in the Indian market. The firm will be offering farm fresh products including the fruits and groceries to the customers having increased intention to consume healthy food. 

Question 1: What is the marketing strategies and entry mode will Green Foods utilize to internationalize their business idea?

Question 2: How can the Green Foods safeguard intellectually their new business idea? 
   
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