Business Analytics Consultant - Corporate - Marketing Campaign - Business Assessment Answer

Assessment Task:

Business Analytics Consultant - Corporate - Marketing Campaign - Business Assessment Answer

Introduction
The bank marketing case study will help you understand how to apply the concepts of EDA and Optimisation in real-life business scenarios. In this case study, you will need to analyse the dataset of a marketing campaign conducted by ‘Bank of Corporate’ during 2017. You are expected to derive the essential insights using EDA and identify the optimised solution for a marketing campaign in the future.

Business Objectives
Your aim is to identify the target customers for the term deposits from the pool of the bank’s existing customers. You should also capture the key driving factors (or driver variables) behind the successful conversion of a customer, i.e., the customer opening a term deposit account with the bank. Using this information, the bank would optimize investment in its future marketing campaign.
 

What are term deposits?

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