Business And Marketing Plan For A New Southern African 

Assignment Task

Introduction

Your brief is to develop a business and marketing plan for a new Southern African macro influencer by analysing current realities and then crafting a comprehensive and executable plan to achieve realistic economic goals over the next three years. You represent a current business consultancy practice on whose behalf you are crafting and then presenting your plan for creation and growth to the new influencer.

Questions

1. Influencer marketing is not new and has always existed. People have always recommended the brands they like and celebrities have always been asked to promote particular products. So what changed?

2. The birth and growth of social platforms has enabled influential people to exert their influence like never before, resulting in a multi-billion dollar industry, but what does 'influencer' really mean?

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