Highlights
Task To complete an individual written Business Report for your own unique start-up business - due in two parts: Part A and Part B.
Aim of the assessment The aim of this assignment is to provide students with an enhanced capability to analyse the impacts of the global business environment on the development and implementation of strategy by a small or medium size business. It aims to develop the capabilities necessary for those small to medium business organisations to successfully compete in the contemporary business environment.
Learning outcomes covered in this assignment
1. Identify and evaluate the key characteristics of the contemporary business environment
2. Analyse the impact of management philosophies and processes within the context of contemporary conditions in the international business environment
3. Construct a range of possible scenarios for the international business environment that facilitates identification and evaluation of future opportunities
4. Undertake an internal analysis to evaluate the relevance and applicability of previously identified opportunities for a specific business or industry
5. Develop a draft business philosophy for a specific business operation and translate that philosophy into a set of achievable objectives
6. Develop a proposed project plan to enable achievement of objectives
Questions
Part A:
Report A Layout
? Unitec Cover page (signed)
? Your own Title Page (record the total word count on it)
? Table of Contents
? Introduction
? Body of the Report
? Conclusion and Recommendations
? Appendices (not included in the word count)
? References
1. Introduction:
Discuss the background of your start up business, and identify the report’s main aims and objectives. Also describe the way in which the remainder of the report is structured.
2. Strategic Foundations:
2.1 Identify the key values of the businesses’ planned strategic direction first and then identify the key elements that have driven the establishment of this business (You may use bullet points).
2.2 Develop a formal vision and mission statement for your business that will guide the remainder of the report (Do research citing references).
2.3 Identify and explain the forecasting of the profitability of your business (you may use a table and suggest including an NPV (net present value).
2.4 Identify and explain the structure of your business (you may use bullet points and or diagrams).
2.5 Appropriately justify WHY you chose the key elements in 2.1 above.
3. Environmental Scan:
3.1 Describe two external environmental scans that are appropriate and relevant to the strategic outcomes you have identified as desirable.
3.2 Undertake macro analysis (PESTLE) with reference to all of the relevant forces in New Zealand’s society as well as globally (e.g. a coronavirus pandemic) that will impact on the future development of your business.
3.3 Undertake micro analysis (Porters 5 Forces) with reference to all of the relevant forces within the subject business’ environment that will influence the future development of the business.
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